Innovation Challenges

Challenge Owner(s)
Haidilao Hot Pot, Mr Bean, Polar, Tong Garden, Uncle Saba's
Organiser(s) Enterprise Singapore (ESG)
Industry Type(s)
Food Manufacturing, Food Services
Opportunities and Support Cash prize of S$10,000, mentorship from industry experts and opportunity to retail your snack solution online & offline
Application Start Date 1 June 2021
Application End Date 26 July 2021
Website Click here to learn more

About Challenge

Do You have the Next Big Snack that Singapore will go crazy for?

Enterprise Singapore is launching Asia’s Great Snack Challenge 2021, in collaboration with beloved food brands like Mr. Bean, Polar Puffs & Cakes, Haidilao Hot Pot, Tong Garden and Uncle Saba’s, to find the next innovative snack. If you have an idea for the next best-selling snack in Singapore and the rest of Asia, enter one of the tracks below and join this challenge for a chance to see your idea hit the shelves!

Snacks are believed to be the future of food. They are such a great source of joy and provide a sense of comfort. In fact, Mondelez International’s 2019 Global Consumer Snacking Trend Study reported that 61% of adults globally cannot imagine their life without snacks.

Snacks are also one of the fastest-growing food categories within Singapore’s food industry, spurring the F&B players to create locally-made snacks with Asian and International flavours.

If you have the recipe for the next best-selling snack in Singapore and the rest of Asia, click “Learn More” below and join this challenge. This challenge is open to both Startups and Individuals in Singapore!

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Industry Types(s)
Food Manufacturing, Food Services

Asia's Great Snack Challenge: Local & International Flavours

We have seen a rise in demand for exciting international tastes that provide travel-deprived consumers with a way to “travel the world” through authentic and regional flavours.

If your snack is a twist on a traditional Singaporean recipe or a famous international one, this category is for you!

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Industry Types(s)
Food Manufacturing, Food Services

Asia's Great Snack Challenge: Comfort & Indulgence

We all love indulging in our comfort foods.

During the pandemic, consumers turned to comfort food to support their emotional wellbeing and we see this trend continuing as consumers cope with the reality of a “new normal”.

If your snack is a decadent pleasure to treat yourself, this is the category for you! 

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Industry Types(s)
Food Manufacturing, Food Services

Asia's Great Snack Challenge: Better For You

Who said that snacks can't be healthy?

Healthy snacks are a trend that has been picking up steam as health concerns related to food are becoming more prominent.

A new generation of functional snacks (e.g. low fat, low calorie, source of protein, fibre and antioxidants) that support a healthy lifestyle is starting to emerge, providing consumers with the right reason to indulge.

However, taste will always be the top priority, so if you have a guilt-free yet tasty snack recipe, this is for you!

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Industry Types(s)
Food Manufacturing, Food Services

Asia's Great Snack Challenge: Plant-Based

Plant-based diets are trending, as they are both healthy and better for the environment.

For example, vegetables, fruits, mushrooms, nuts, lentils and soy-based snacks are increasingly sought after by consumers looking to increase their plant food intake.

If your snack is plant-powered, this category is for you!

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Insight Sharing Webinar

Register for the webinar to find out what this challenge is about directly from the organisers, gain more insights on the growing snack industry and learn important tips from leading industry experts and snack entrepreneurs.

25 June 2021, Friday

5:00 PM GMT+8

Register Here