Innovation Challenges

Challenge Owner(s)
Central Group, Hong Leong Holdings Limited, VNG Cloud, Sunway, Emtek Group, DANA, Bukalapak
Organiser(s)
Enterprise Singapore (ESG), Infocomm Media Development Authority (IMDA), Economic Development Board (EDB)
Industry Type(s)
Financial Services, Food Manufacturing, ICT and Media, Logistics, Retail
Opportunities and Support Up to S$20,000 Startup SG Grant and opportunities to pilot with a conglomerate to co-develop, testbed solutions
Application Start Date 7 December 2020
Application End Date 28 February 2021
Website Click here to learn more

About Challenge

 

The Southeast Asia Open Innovation Challenge (SEA OIC) brings together some of Southeast Asia’s largest conglomerates to collaborate with innovative startups, scaleups and SMEs.

 

In this inaugural launch of the SEA OIC, five Southeast Asia (SEA) conglomerates - Central Group, Emtek Group, Hong Leong Holdings, Sunway Group and VNG Cloud are looking for innovative partners to collaborate on a total of nine challenge statements. If you are a startup, scaleup or innovative SME with suitable solutions, they want to hear from you. 

The goal of the SEA OIC is to match your solutions with these conglomerates’ Challenge Statements. Selected companies will have the opportunity to embark on 3- to 6-month pilots, where solutions may be adapted into new features, targeted customer profiles, unique conditions and potentially, implemented across the conglomerates’ presence throughout the region. 

Together with the Economic Development Board (EDB) and Infocomm Media Development Authority (IMDA), Enterprise Singapore, invites innovative local and foreign teams to take on this challenge to showcase your innovative solutions in addressing crucial opportunity and growth areas for regional conglomerates. 

Successful participants will be eligible to receive Startup SG grant of up to S$20,000 per pilot*, additional grant funding from Enterprise Singapore and more importantly, the chance to co-develop, testbed and deploy your solutions with our established conglomerate partners, starting in one country, and potentially across the region.

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Challenge Owner(s)VNG Cloud
Industry Types(s)
Financial Services, ICT and Media

VNG Cloud

VNG Corporation (VNG) is the first Vietnamese 'Unicorn'. VNG focuses on four main businesses: online games, platforms, digital payments and cloud services (VNG Cloud).

Electronic Know Your Customers (eKYC) has been widely deployed and adopted as the standard in the banking and finance industries in many countries. VNG has developed TrueID, an eKYC solution powered by artificial intelligence and facial and optical character recognition technologies. With a 60% rural population in Vietnam, there is huge market potential for eKYC digital banking services in the country.

Pilot Requirements

  • We are looking for complementary technology solutions that are synergistic with TrueID to create a comprehensive solution suite that enables banks and financial institutions to reach the 60% rural population in Vietnam
  • The solution should be a proven scaleup that are local, or category leaders in their respective markets looking to enter Vietnam as a key market

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Challenge Owner(s)Sunway
Industry Types(s)
Education, ICT and Media

Sunway

Currently, the delivery of e-learning is not optimised to achieve the best outcomes. We believe that learning and development professionals must make better use of technology to reimagine education and optimise their students' knowledge acquisition and retention.

Pilot Requirements

Edutech solutions for university or college students that will enable:

  • Immersive digital learning experiences for traditionally 'hands on' courses (e.g. culinary sciences, mechanical work, etc)
  • Scientific experimentation and lab sessions via digital means
  • Transformation in the delivery of education by focusing on learners' attention and engagement
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Challenge Owner(s)Sunway
Industry Types(s)
Food Manufacturing, ICT and Media, Logistics

Sunway

The world's population is expected to increase and global food supply is expected to decline. With recent challenges such as economical instabilities, extreme climate changes and the recent novel Covid-19 pandemic, there is an increasingly urgent need for improved food security. We are looking for an innovative partner to collaborate with on a technologically-enabled solution

Pilot Requirements

We are looking for:

  • Dynamic farm management and automation solutions for vegetable farming that improve farm operational efficiency. This may leverage on image recognition, AI, IoT and analytics.
  • Solutions to help vegetable farmers predict market demand, directly communicate their crop supply to the market, and diversify their distribution channels in an agile manner so that excess crops can be sold directly to consumers, thereby reducing wastage.
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Challenge Owner(s)Sunway
Industry Types(s)
Healthcare, ICT and Media

Sunway Group

Sunway Group is one of Malaysia's largest conglomerates with over 13 business units. Over the last few decades, life expectancy has increased in almost all countries across the world, mainly due to the quality of health services, rising living standard, better education, and access to better nutrition. While we may be living longer, we are not necessarily living healthier as people who are living longer are still suffering from chronic lifestyle diseases (e.g. hypertension, cardiovascular disease, diabetes and etc.) According to National Health and Morbidity Survey 2019 (Malaysia), the prevalence of diabetes, hypertension and hypercholesterolemia among adults is 18.3%, 30.0% and 38.1% respectively. These diseases can be hard to detect until their advanced stages, making them more difficult to treat.

Pilot Requirements

We are looking for:

  • Digital solutions that can be integrated into one's lifestyle to prevent chronic lifestyle diseases in adults with sedentary lifestyles. This should go beyond steps, heart-rate and calorie-tracking solutions.

  • Digital solutions providing quality homecare to patients with chronic lifestyle diseases, with routine follow-up from the healthcare professional while keeping costs affordable (post-diagnosis and post-treatment)
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Challenge Owner(s)Hong Leong Holdings Limited
Industry Types(s)
Financial Services, ICT and Media, Real Estate

Hong Leong Holdings Limited

Hong Leong Holdings Limited (HLHL) has over 250 tenants, majority of which are commercial tenants. There is a lack of integration of a POS system that would have collected user data for leasing teams to stay informed on tenant performance, and in the case of Covid-19, make accurate decisions on the amount of rental waivers and rebates to be given to each tenant. In addition, the lack of digital processes within the company makes tenant management tedious and time-consuming. Many processes are still paper-first, both between tenant and landlord, or between internal departments.

Pilot Requirements

We are looking for a digital tenant management solution that will allow the leasing team to deliver better customer experience, enable transparent landlord-tenant communication, and improve efficiencies between departments and with tenants.

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Challenge Owner(s)
Bukalapak, Emtek Group
Industry Types(s)
ICT and Media, Retail

Bukalapak

Bukalapak is one of Indonesia's leading e-commerce platforms. Its most important products are the e-commerce marketplace (Bukalapak) and an in-house marketplace for mom-and-pop shops (Mitra) across Indonesia (Mitra Bukalapak). Mitra Bukalapak's vision is to empower these Mitra to improve their businesses and livelihoods.

One of the solutions that we would like to offer them is a suite of Software-as-a-Service (SaaS) business solutions to help them better manage their businesses.

However, providing SaaS solutions with the right balance of sophistication to provide value, and the simplicity to encourage adoption remains a challenge.

Pilot Requirements

We are looking for SaaS platforms/solutions that can be value-add by improving the Mitra's offline sales. Use cases can range from book-keeping, sales and inventory tracking solutions, to MPOs, etc. In order to encourage adoption, the solution needs to add value for the Mitra and simple to use.

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Challenge Owner(s)
DANA, Emtek Group
Industry Types(s)
Financial Services, ICT and Media

DANA

DANA is one of Indonesia's most popular digital wallets with over 45 million users. Its services are accessed either through the DANA app, or within partner ecosystems that have adopted DANA's solution. Users use DANA for money transfers, bill payments, e-commerce payments, entertainment, investments and insurance, amongst others.

 
As new IoT devices and biometric technologies emerge, there is a market opportunity for users to retrieve and use their financial data more seamlessly and in a personalised way, shifting user experience beyond mobile apps.
 

Pilot Requirements

We are looking for creative and innovative digital solutions that have synergies with DANA's existing payment experience. The solution should improve the interface for users, allowing easy access and retrieval of their financial data, enabling a more seamless and effortless way to perform follow-up actions.

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Challenge Owner(s)Central Group
Industry Types(s)
ICT and Media, Retail

Central Group

Typical loyalty programmes reward their members via offers, points, and/or privileges to drive purchase and retention. Yet, we believe that additional value can be derived from engaging like-minded members together via social communities or activities.

Pilot Requirements

A community-centric loyalty programme. Design and develop engaging member social/community (member-to-member + group) features that enriches the loyalty experience. These features should help (a) grow new member interest, (b) increase daily active users in The 1’s mobile app, and (c) drive member purchase and retention (i.e. loyalty).

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Challenge Owner(s)Central Group
Industry Types(s)ICT and Media

Central Group

Digital media companies (e.g. Google & Facebook) have changed the way brands reach audiences online in more targeted and personalized ways. Yet when it comes to offline media (e.g. out of home, in-store), the ability to drive targeted ads remains very much at its infancy.

 

Pilot Requirements

A digital media solution that helps reach audiences with more targeted (even personalised) ads and promotions throughout both their offline & online (O2O) journeys. The solution should utilise customer data analytics, in addition to mobile, AI, IoT, and/or location-based technologies, to provide advertising at the right time, place and channel. Particular emphasis should be placed on revolutionising in-mall / in-store media experiences.

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