Innovation Challenges

Challenge Owner(s) Singapore Airlines
Organiser(s) Singapore Airlines
Industry Type(s)
Air Transport, Digital/ICT, Retail, Sustainable Energy
Opportunities and Support Opportunities to showcase your solutions, and work on a Proof-of-Concept project with challenge statement owners
Application Start Date 7 July 2022
Application End Date 21 August 2022
Website Click here to learn more

About Challenge

The Singapore Airlines AppChallenge 2022 is back for its 8th edition! 
 
14 Challenge Statements and 3 wildcard categories for startup participants to choose from – the Singapore Airlines is on the lookout for creative and innovative solutions that can solve real-life business challenges, and redefine the way we travel and fly.
 
Selected finalists will get an opportunity to do a pilot project with the Singapore Airlines business teams. 
 
Interested startups may submit your solutions by 21 August 2022! 

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Challenge Owner(s)Singapore Airlines

Singapore Airlines
How might we better promote take-up and stickiness of new inflight entertainment features on the Inflight Entertainment Seatback or passengers' devices?

What We Are Looking For
Apart from an extensive on-demand entertainment content set on Singapore Airlines’ (SIA) Inflight Entertainment (IFE) System, SIA has also recently introduced a host of ‘beyond entertainment’ features on the IFE seatback and passengers’ devices, such as eShopping, Live TV, Digital Content Portal etc, with many more planned in the pipeline. Despite the launch of these new features, passengers are still not entirely familiar with them as the IFE is commonly perceived as a platform to enjoy movies/TV/audio only. As such, we are looking for innovative digital solutions to promote new and upcoming IFE features in the cabin environment, either on IFE seatback or via passengers’ personal devices.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Electronics

Singapore Airlines
How might we do real-time and accurate translation of chatbot and live chat agent responses from English to other languages so that we can serve our customers in their native languages better?

What We Are Looking For
SIA’s contact centres service its customers via four main channels: voice, emails, chatbot and live-chat. While SIA services voice calls and emails in the various native languages, the chatbot and live-chat channels are only in English. While SIA would like to expand its language capabilities for its chatbot and live-chat channels, there are inherent challenges:

  • Chatbot: The chatbot would need to be trained to recognise utterances in the various languages of interest. Responses would need to be prepared in the corresponding languages and updated whenever the main copies are revised.
  • Live-chat: SIA would need to maintain a team of contact centre agents who are skilled in handling chats in local languages. This would increase operating cost.

We are looking for real-time and accurate translation solutions that could help SIA overcome the afore-mentioned challenges.

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Industry Types(s)
Air Transport, Electronics

Singapore Airlines
How might we enable seamless viewing of Inflight Menu onboard?

What We Are Looking For
The Covid-19 pandemic accelerated existing trends in digitalisation of physical assets, resulting in the use of digital food menus in lieu of physical food menus in our aircrafts. SIA Customers are now able to access the digital in-flight menu via their own personal devices, such as their mobile phones, through the onboard complimentary Wi-Fi.

While the use of technology has reduced our reliance on physical food menus, customers have feedback that there are certain areas of improvement, in terms of ease of use, reliance on onboard Wi-Fi, and long loading times.

We are looking for solutions that can address the above pain points as experienced by the customers.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)Digital/ICT

Singapore Airlines
How might we enable next generation Inflight Entertainment & Connectivity (IFEC) experience?

What We Are Looking For
Singapore Airlines has a competitive Inflight Entertainment & Connectivity (IFEC) system, where passengers can choose more than 14,400 on-demand entertainment options. These entertainment options are found on our inflight entertainment system, KrisWorld. We are exploring new ideas and solutions for onboard infrastructures that enable Singapore Airlines to update hardware/software/content in a faster, cheaper and easier way. 

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Challenge Owner(s)Singapore Airlines
Industry Types(s)Air Transport

Singapore Airlines
How might we automate call centre routine and mundane tasks to lower operation costs and upsell/cross-sell empowers on data technology to our passengers?

What We Are Looking For
After a year of unprecedented changes in the travel industry, consumer travel behaviour has changed drastically. In this “new normal”, health and safety has become a key priority for travellers.

We expect that there will be an acceleration in the use of digital technologies, both on the ground and in the air, to reduce risks and support the customer experience. This includes working with partners to facilitate Covid-19 testing for travellers, digitising test results and integrating the verification into the check-in process. Singapore Airlines has rolled out various initiatives, such as the IATA travel pass, as well as smart travel features that promote contactless travel.

In this challenge statement, we invite start-ups to propose new solutions that will enable Singapore Airlines to anticipate and meet travellers’ changing expectations, and ensure a seamless and safe travel experience at various touchpoints on the ground and on-board as air travel begins to recovers, and the number of travellers increase. 

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Challenge Owner(s)Singapore Airlines
Industry Types(s)Education Services

Singapore Airlines
How might we better protect and authenticate SIA’s digital learning assets with secure technologies?

What We Are Looking For
There has been an increase in Learning & Development (L&D) activity in the form of upskilling of employees across the SIA Group, as well as external customers of the Singapore Airlines Academy and other training ventures. There is a need to enhance the security and value of our digital learning assets, which include Learner Guides, Facilitator Guides, Assessment Journals, PowerPoint Training Slides and Participant Certificates, among others.

With the increasing prevalence of digital learning assets, there is an increased risk of copyright theft and fraudulent certification. Today, learning assets are distributed in either digital or physical format. When learning assets are distributed in digital format, software services that provide password security for these assets may be used. These digital learning assets are also stored in internal online platforms, with appropriate access control.

Our Learning Management System plays a central role within SIA, in managing learner profiles and activity; housing and pushing down courseware and issuing certificates (internal). As such, we would like to ensure a compatible solution, where the administrative process and learner experience is seamless. 

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Challenge Owner(s)Singapore Airlines

Singapore Airlines
How might we use gamification through existing social media platforms to engage customers to increase revenue for KrisShop?

What We Are Looking For
The gamification of brand loyalty concept has gained rapid traction in recent years and is poised for explosive growth: the global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion. Brands that added gamification elements specifically within their loyalty programmes increased registration conversion rates by 50%. With the rise of gamification of loyalty concept in the eCommerce market, KrisShop is looking to use gamification through our existing social media platforms with the following objectives:  

  • Improve eCommerce conversion rates
  • Drive sales
  • Weave our new KrisShopper Loyalty Programme into the proposed solution 

KrisShop’s current social media platforms include Facebook and Instagram.  

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT, Retail

Singapore Airlines
How might we enrich the awareness of Kris+ and create better engagement with customers through gamification?

What We Are Looking For
Kris+ aims to connect our SIA assets, customers, and partners under a common digital platform, for SIA to engage our customers beyond flying. This engagement is necessary to ensure a customer is entrenched in our SIA Group ecosystem i.e. SIA, Scoot, KrisFlyer Loyalty Programme, Kris+, KrisShop and Pelago such that SIA can remain top-of-mind and can grow new revenue. The first step is to get SIA customers to download the Kris+ App, followed by discovery of content and app features within Kris+. We are looking for solutions that increase awareness of Kris+ and increase customer engagement within the app through gamification.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Digital/ICT, Electronics, Food Services

Singapore Airlines
How might we leverage IoT and retail tech to create greater awareness of promotion from nearby Kris+ merchants? 

What We Are Looking For
Kris+ aims to connect our SIA assets, customers, and partners under a common digital platform, for SIA to engage our customers beyond flying. This engagement is necessary to ensure a customer is entrenched in our SIA Group ecosystem i.e. SIA, Scoot, KrisFlyer Loyalty Programme, Kris+, KrisShop and Pelago such that SIA can remain top-of-mind and can grow new revenue. Through this ecosystem, SIA also aims to bring value to partners and merchant partners by providing a cheaper platform to market to an expanded base of users, lower cost of acquisition and increased revenue. 

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Challenge Owner(s)Singapore Airlines

Singapore Airlines
How might we help pilots assess, give importance to, and take care of their mental health?

What We Are Looking For
Mental Health has gained more attention since 2020, especially with COVID-19 impacting all aspects of our life, including our work. As we move back to pre-Covid normalcy, we want to give importance to our mental wellness. Many organisations recognise the safeguarding of their employees’ mental and emotional well-being. At SIA, we recognise that our pilots face various stressors due to their unique working conditions, such as irregular schedules and extended periods away from home. These contribute to physical and mental fatigue. Prolonged periods of stress without effective management are detrimental to a person’s mental well-being. Furthermore, the stigma against mental health may discourage people from seeking help when needed. We are looking for solutions that will enable our pilots better to assess their mental wellness through an independent feedback mechanism and give importance to and take care of their mental wellness through engaging and effective monitoring and interventions.  

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT

Singapore Airlines
How might we develop a technical knowledge database and use artificial intelligence / knowledge graphs to support operations?

What We Are Looking For
The current knowledge of technical defects often relies on anecdotal recollection from individuals. With a constant influx of new information, it may be difficult to keep track of the various historical defects or events. It also becomes hard to manage and handover all the information when people rotate within or leave the organisation. We are looking for solutions that can address the current situation and provide the storage and retrieval of images, defects, shop investigations, and troubleshooting history.  

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Industry Types(s)
Air Transport, Digital/ICT, Electronics

Singapore Airlines
How might we enable a secured communication platform between Pilots and Engineer prior to aircraft take off?

What We Are Looking For
Singapore is currently one of the world’s leading Maintenance, Repair and Overhaul (MRO) hubs, responsible for 10 per cent of the global output. It is home to a large and diverse eco-system of over 130 aerospace companies, including SIA Engineering company, which provides a whole range of services for engines, components, avionics, as well as aircraft.

Leveraging digital technologies to optimise operations for service excellence has been a major focus for SIA Engineering Company. In this challenge, we are looking for a solution or tool that will enable pilots to interact directly with an engineer to streamline the process of communicating critical information prior to the take-off of an aircraft. 

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Electronics, Logistics

Singapore Airlines
How might we track baggage movements more efficiently?

What We Are Looking For
The oversight of checked baggage is a complex process in the operating environment of airlines. Currently, there is some level of visibility of baggage movement through system generated bag messages from the optical scanning of bar codes on the baggage tags, while tracking and updates are based on the last point of scan of the baggage tag as well as the replication within the system to deliver the updated messages to passengers.

The accuracy and frequency of updates will be critical to the customer experience and for the ops overview by our staff. The need for comprehensive tracking and presentation of the movement information becomes more critical when there is an incidence of delay in baggage handling. The information collected should be processed and presented in a meaningful way for staff to manage the baggage operations and to provide periodic, real-time status updates to passengers.

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Challenge Owner(s)Singapore Airlines
Industry Types(s)
Air Transport, Digital/ICT

Singapore Airlines
How might we leverage on AI/ML to provide optimal solution list based on maintenance records, application data and engineering manual for our engineers?

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