| Challenge Owner(s) |
NUHS, Raduga, SG Enable, Safe Place, Bone Marrow Donor Programme, NCSS, Singapore Land Authority (SLA), Huttons Group, SBS Transit Ltd, Stellar Lifestyle
|
|---|---|
| Organiser(s) | Infocomm Media Development Authority (IMDA) |
| Industry Type(s) |
Digital/ICT, Land Transport, Real Estate, Retail
|
| Opportunities and Support | Opportunities to co-develop and prototype solutions with challenge statement owners. |
| Application Start Date | 2 October 2023 |
| Application End Date | 10 November 2023 |
| Website | Click here to learn more |
About Challenge
Open Innovation Platform Call 21Win over $400,000 with our latest batch of IMDA Open Innovation Platform challenges where we’ve partnered with the likes of SBS Transit Ltd, Stellar Lifestyle, Huttons Group, Singapore Land Authority, NCSS, Bone Marrow Donor Programme, Safe Place, SG Enable, and Raduga.
In this challenge, we are looking for tech solutions ranging from generative AI to machine learning, database management systems and more to improve overall efficiencies in various domains.
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DRIVING IN-STORE TRAFFIC FROM ONLINE STORES
Driving In-Store Traffic From Online Stores
This challenge is organised by Stellar Lifestyle, a business arm of SMRT Corporation Limited, with their partner Japan East Railway Company (JR East) to address challenges faced by retail and transit operators in Singapore and Japan.
● Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network, and its growing portfolio includes mall management and outdoor media & digital engagement platforms. They have invested in new businesses, such as co-working spaces, unmanned concepts and dark stores, with a vision to grow them into a new core.
● JR East is the operator for trains including Shinkansen (high speed bullet train) in eastern Japan. It is the largest passenger railway company in Japan, serving about 13 million passengers daily. JR East Group also operates a variety of lifestyle businesses such as shopping malls, retail shops, restaurants, hotels, as well as office building management. Outside Japan, JR East has a presence for its lifestyle business unit with the establishment of Japan Rail Cafe in Singapore and Taiwan.
What We Are Looking For
The Problem Solver may propose their solutions that offer these possibilities, but not limited to:
● Omnichannel integration. Integrate the online and offline shopping experience, providing customers with a seamless and convenient shopping experience across all channels.
● Real-time digital marketplace. Provide real-time inventory information to customers, enabling them to check product availability in-store, reserve items for pickup, and purchase products online for in-store pickup.
● Rewards function. Incentivise customers to shop both online and in-store through a reward mechanism. The rewards mechanism can be integrated with existing or other loyalty programmes (e.g. WINK+).
● Drive in-store purchase behavior. Able to promote retailers’ exclusive deals and promotions for in-store purchases, enticing customers to visit physical stores and make purchases.
● Personalisation. Designed to provide personalised recommendations and promotions to customers based on their browsing and purchase history.
● Integration of mobile payments. The solution should enable customers to make in-store purchases conveniently through their mobiles, ensuring a seamless experience.
● Sustainability considerations. The development of the solution should consider sustainability elements such as supply chain optimisation to reduce inventory waste and overstocking, green energy, energy efficiency, environment conservation, carbon management etc.
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| Challenge Owner(s) | Stellar Lifestyle |
|---|---|
| Industry Types(s) | Digital/ICT, Hospitality, Retail |
Driving In-Store Traffic From Online Stores
This challenge is organised by Stellar Lifestyle, a business arm of SMRT Corporation Limited, with their partner Japan East Railway Company (JR East) to address challenges faced by retail and transit operators in Singapore and Japan.
● Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network, and its growing portfolio includes mall management and outdoor media & digital engagement platforms. They have invested in new businesses, such as co-working spaces, unmanned concepts and dark stores, with a vision to grow them into a new core.
● JR East is the operator for trains including Shinkansen (high speed bullet train) in eastern Japan. It is the largest passenger railway company in Japan, serving about 13 million passengers daily. JR East Group also operates a variety of lifestyle businesses such as shopping malls, retail shops, restaurants, hotels, as well as office building management. Outside Japan, JR East has a presence for its lifestyle business unit with the establishment of Japan Rail Cafe in Singapore and Taiwan.
What We Are Looking For
The Problem Solver may propose their solutions that offer these possibilities, but not limited to:
● Omnichannel integration. Integrate the online and offline shopping experience, providing customers with a seamless and convenient shopping experience across all channels.
● Real-time digital marketplace. Provide real-time inventory information to customers, enabling them to check product availability in-store, reserve items for pickup, and purchase products online for in-store pickup.
● Rewards function. Incentivise customers to shop both online and in-store through a reward mechanism. The rewards mechanism can be integrated with existing or other loyalty programmes (e.g. WINK+).
● Drive in-store purchase behavior. Able to promote retailers’ exclusive deals and promotions for in-store purchases, enticing customers to visit physical stores and make purchases.
● Personalisation. Designed to provide personalised recommendations and promotions to customers based on their browsing and purchase history.
● Integration of mobile payments. The solution should enable customers to make in-store purchases conveniently through their mobiles, ensuring a seamless experience.
● Sustainability considerations. The development of the solution should consider sustainability elements such as supply chain optimisation to reduce inventory waste and overstocking, green energy, energy efficiency, environment conservation, carbon management etc.
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CUSTOMER RISK PROFILING AND PROPERTY RECOMMENDATION TOOL
CUSTOMER RISK PROFILING AND PROPERTY RECOMMENDATION TOOL
As part of their efforts to address this gap in the property market and enhance their clients’ experience, Huttons Group is looking for a solution to help agents conduct risk assessment for buyers to determine their risk profile/appetite (similar to solutions available in the finance/insurance industry) and generate appropriate property recommendations based on the assessment results.
What We Are Looking For
• Integration/interoperability with existing systems. The solution should be integrated with Huttons’ native app. It should be able to pull data from Huttons’ internal property inventory and external property listings on third-party platforms (e.g. PropertyGuru).
• User-friendly. The solution should be easy for agents to use during their engagements with clients, with a straightforward and intuitive interface.
• Cost-effective. The solution should be cost-effective to facilitate scaling. Problem solvers should include in their proposals an indication of their longer-term charging model for deployment (e.g. per-user pricing, annual subscription basis). Huttons is open to discussions of co-IP ownership and commercialisation plans with problem solvers.
• Secure and PDPA-compliant. As the solution will contain clients’ financial information, it should have the necessary cybersecurity measures in place for the protection of personal data, and access should be strictly limited to authorised users. The client information and other data collected during the process belong to Huttons.
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| Challenge Owner(s) | Huttons Group |
|---|---|
| Industry Types(s) | Digital/ICT, Real Estate |
CUSTOMER RISK PROFILING AND PROPERTY RECOMMENDATION TOOL
As part of their efforts to address this gap in the property market and enhance their clients’ experience, Huttons Group is looking for a solution to help agents conduct risk assessment for buyers to determine their risk profile/appetite (similar to solutions available in the finance/insurance industry) and generate appropriate property recommendations based on the assessment results.
What We Are Looking For
• Integration/interoperability with existing systems. The solution should be integrated with Huttons’ native app. It should be able to pull data from Huttons’ internal property inventory and external property listings on third-party platforms (e.g. PropertyGuru).
• User-friendly. The solution should be easy for agents to use during their engagements with clients, with a straightforward and intuitive interface.
• Cost-effective. The solution should be cost-effective to facilitate scaling. Problem solvers should include in their proposals an indication of their longer-term charging model for deployment (e.g. per-user pricing, annual subscription basis). Huttons is open to discussions of co-IP ownership and commercialisation plans with problem solvers.
• Secure and PDPA-compliant. As the solution will contain clients’ financial information, it should have the necessary cybersecurity measures in place for the protection of personal data, and access should be strictly limited to authorised users. The client information and other data collected during the process belong to Huttons.
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ONEMAP GPT CHALLENGE – LEVERAGING LARGE LANGUAGE MODELS FOR INNOVATIVE AND PERSONALISED MAPPING SOLUTIONS
ONEMAP GPT CHALLENGE – LEVERAGING LARGE LANGUAGE MODELS FOR INNOVATIVE AND PERSONALISED MAPPING SOLUTIONS
The Singapore Land Authority’s (SLA) OneMap mapping service is the authoritative whole-of-government platform for sharing government agencies’ geospatial data of Singapore to our citizens and businesses. The platform is a trusted source for detailed and timely geospatial information, presented in an easily digestible visual and spatial format. It can be used to obtain street-level geospatial information or narrowed down to specific queries such as land ownership, school information and demographic data at a chosen location. Currently, popular features include routing, land information and demographic data.
What We Are Looking For
(A) Relevance & Mass Appeal
i. Mass Appeal and Usability. The solution should be designed in a user-friendly manner and applicable to a wide range of individual and business needs, thereby encouraging widespread adoption. It should be intuitive and require minimal or no training for users.
ii. Meet existing data/service gaps or inadequacies. By harnessing multiple datasets, these features should offer a more complete, nuanced understanding of spatial data that current services may lack or are inadequate.
iii. Impact. The solution should strengthen the relevance and appeal of OneMap among OneMap’s core user segments (e.g., public users, real-estate agencies, logistic businesses and other public agencies etc.).
(B) Generative AI technologies
i. Conversational query interface. Using Natural Language Processing, the solution accords enhanced search capabilities to input queries conversationally and intuitively. The solution should also offer suggestions or prompts related to the user’s vicinity or location. While the inputs are text-based, the outputs generated should be visual and spatial.
ii. Localised content generation and interactive responses. The solution taps onto the LLMs to automatically generate content that is relevant to specific locations, provide real-time, context-sensitive answers to users' questions based on their prompts, thereby enriching the overall user experience. In addition, the content generation process should be within a reasonable query response time (e.g., 3 secs to 4 secs).
(C) Data integration
i. Data integration and interoperability. The solution should take into consideration available (including real-time) data from partnering government agencies (such as Land Transport Authority (LTA), Housing Development Board (HDB), Urban Redevelopment Authority (URA), Ministry of Education (MOE)) and how these might be integrated with OneMap data. Other privately-owned datasets can also be utilised – e.g., local businesses could work with SLA/OneMap to provide up-to-date information on services, offers, business operating hours and Points of Interests. The solution should work with and enhance OneMap's capacity to bring together diverse datasets from both government and private sectors, presented in an easily digestible format.
ii. OneMap APIs for businesses. Apart from Government agencies, local businesses (e.g., based on their UEN numbers) should be able to integrate their information directly with OneMap, making it easier for users to use OneMap to access personalised and useful map-based information. The solution should also ensure the secure and private handling of user data, especially with third-party integrations.
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| Challenge Owner(s) | Singapore Land Authority (SLA) |
|---|---|
| Industry Types(s) | Digital/ICT |
ONEMAP GPT CHALLENGE – LEVERAGING LARGE LANGUAGE MODELS FOR INNOVATIVE AND PERSONALISED MAPPING SOLUTIONS
The Singapore Land Authority’s (SLA) OneMap mapping service is the authoritative whole-of-government platform for sharing government agencies’ geospatial data of Singapore to our citizens and businesses. The platform is a trusted source for detailed and timely geospatial information, presented in an easily digestible visual and spatial format. It can be used to obtain street-level geospatial information or narrowed down to specific queries such as land ownership, school information and demographic data at a chosen location. Currently, popular features include routing, land information and demographic data.
What We Are Looking For
(A) Relevance & Mass Appeal
i. Mass Appeal and Usability. The solution should be designed in a user-friendly manner and applicable to a wide range of individual and business needs, thereby encouraging widespread adoption. It should be intuitive and require minimal or no training for users.
ii. Meet existing data/service gaps or inadequacies. By harnessing multiple datasets, these features should offer a more complete, nuanced understanding of spatial data that current services may lack or are inadequate.
iii. Impact. The solution should strengthen the relevance and appeal of OneMap among OneMap’s core user segments (e.g., public users, real-estate agencies, logistic businesses and other public agencies etc.).
(B) Generative AI technologies
i. Conversational query interface. Using Natural Language Processing, the solution accords enhanced search capabilities to input queries conversationally and intuitively. The solution should also offer suggestions or prompts related to the user’s vicinity or location. While the inputs are text-based, the outputs generated should be visual and spatial.
ii. Localised content generation and interactive responses. The solution taps onto the LLMs to automatically generate content that is relevant to specific locations, provide real-time, context-sensitive answers to users' questions based on their prompts, thereby enriching the overall user experience. In addition, the content generation process should be within a reasonable query response time (e.g., 3 secs to 4 secs).
(C) Data integration
i. Data integration and interoperability. The solution should take into consideration available (including real-time) data from partnering government agencies (such as Land Transport Authority (LTA), Housing Development Board (HDB), Urban Redevelopment Authority (URA), Ministry of Education (MOE)) and how these might be integrated with OneMap data. Other privately-owned datasets can also be utilised – e.g., local businesses could work with SLA/OneMap to provide up-to-date information on services, offers, business operating hours and Points of Interests. The solution should work with and enhance OneMap's capacity to bring together diverse datasets from both government and private sectors, presented in an easily digestible format.
ii. OneMap APIs for businesses. Apart from Government agencies, local businesses (e.g., based on their UEN numbers) should be able to integrate their information directly with OneMap, making it easier for users to use OneMap to access personalised and useful map-based information. The solution should also ensure the secure and private handling of user data, especially with third-party integrations.
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DIGITAL TRANSFORMATION OF THE CAR PARK LABEL SCHEME (CPLS)
DIGITAL TRANSFORMATION OF THE CAR PARK LABEL SCHEME (CPLS)
SGE is hence looking to do away with physical labels, increase the visibility of the application process from applicants’ perspective, and enable more effective enforcement by car park operators through easy verification of issued labels. At the same time, the solution should help to minimise risk of abuse, while still providing label holders with assurance against complaints when using the accessible parking lots.
What We Are Looking For
• Compatible with existing systems. The solution should be compatible with existing systems such as ESMS and major car park systems (e.g. gantries), and allow for integration where necessary. It should also be forward-compatible with MSF’s future system SSNet, which will be used for CPLS applications going forward. It should be able to integrate data from ESMS (which uses SingPass login) and stakeholders’ systems/databases (e.g. URA/HDB/SPF) for automated updates of approved/valid labels across various platforms.
• Cost-effective and scalable. The solution should be cost-effective to facilitate scaling, and should be able to ensure consistent performance and user experience as user numbers increase.
• Accessible and mobile-friendly. The solution should be accessible on-the-go for CPLS applicants, label holders, car park operators and members of the public. Accessibility features should also be in-built.
• Secure and PDPA-compliant. As the solution will contain personal information about applicants and label holders, it should have the necessary cybersecurity measures in place for the protection of personal data.
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| Challenge Owner(s) | SG Enable |
|---|---|
| Industry Types(s) | Digital/ICT |
DIGITAL TRANSFORMATION OF THE CAR PARK LABEL SCHEME (CPLS)
SGE is hence looking to do away with physical labels, increase the visibility of the application process from applicants’ perspective, and enable more effective enforcement by car park operators through easy verification of issued labels. At the same time, the solution should help to minimise risk of abuse, while still providing label holders with assurance against complaints when using the accessible parking lots.
What We Are Looking For
• Compatible with existing systems. The solution should be compatible with existing systems such as ESMS and major car park systems (e.g. gantries), and allow for integration where necessary. It should also be forward-compatible with MSF’s future system SSNet, which will be used for CPLS applications going forward. It should be able to integrate data from ESMS (which uses SingPass login) and stakeholders’ systems/databases (e.g. URA/HDB/SPF) for automated updates of approved/valid labels across various platforms.
• Cost-effective and scalable. The solution should be cost-effective to facilitate scaling, and should be able to ensure consistent performance and user experience as user numbers increase.
• Accessible and mobile-friendly. The solution should be accessible on-the-go for CPLS applicants, label holders, car park operators and members of the public. Accessibility features should also be in-built.
• Secure and PDPA-compliant. As the solution will contain personal information about applicants and label holders, it should have the necessary cybersecurity measures in place for the protection of personal data.
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AUTOMATED BUS DEPOT PARKING LOT ALLOCATION
AUTOMATED BUS DEPOT PARKING LOT ALLOCATION
The main challenge faced by BDPs is that the actual sequence of buses returning to the depot does not align with the planning for the next day’s dispatching, and a lot of manual adjustments and exception handling are needed on the ground. Due to having to take many variables into account, there are dynamic changes to the parking lot allocation on a day-to-day basis, which rely heavily on BDPs’ experience and familiarity with the bus services. The process of informing Bus Captains of where to park/where their assigned buses are parked is also very manual. Hence, SBST is looking for a solution that can help automate the parking allocation process and reduce dependence on staff’s experience, so as to make it easier to onboard new staff and increase efficiency.
What We Are Looking For
● Integration with existing systems. Interface/integrate with SBST’s existing dispatching system (SCS) through APIs. Problem solvers should take into account that the SCS list of buses to be removed from service the next day is available at 8:30 pm, by which time around 30%-40% of buses (split shift) would have already returned to the depot (between 7-9 pm). Other existing systems which are potential touchpoints to push notifications to Bus Captains are the refueling system at the depots (through barcode) and the mobile reporting app (geofenced) used by Bus Captains. However, problem solvers should note that Bus Captains are strictly prohibited from looking at their mobile devices while driving.
● Cost-effective. The solution should be cost-effective to facilitate scaling across SBST’s depots.
● Secure and PDPA-compliant. As the solution will contain details of bus operations and Bus Captains, it should be secure and access should be strictly limited to authorised users.
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| Challenge Owner(s) | SBS Transit Ltd |
|---|---|
| Industry Types(s) | Digital/ICT, Land Transport |
AUTOMATED BUS DEPOT PARKING LOT ALLOCATION
The main challenge faced by BDPs is that the actual sequence of buses returning to the depot does not align with the planning for the next day’s dispatching, and a lot of manual adjustments and exception handling are needed on the ground. Due to having to take many variables into account, there are dynamic changes to the parking lot allocation on a day-to-day basis, which rely heavily on BDPs’ experience and familiarity with the bus services. The process of informing Bus Captains of where to park/where their assigned buses are parked is also very manual. Hence, SBST is looking for a solution that can help automate the parking allocation process and reduce dependence on staff’s experience, so as to make it easier to onboard new staff and increase efficiency.
What We Are Looking For
● Integration with existing systems. Interface/integrate with SBST’s existing dispatching system (SCS) through APIs. Problem solvers should take into account that the SCS list of buses to be removed from service the next day is available at 8:30 pm, by which time around 30%-40% of buses (split shift) would have already returned to the depot (between 7-9 pm). Other existing systems which are potential touchpoints to push notifications to Bus Captains are the refueling system at the depots (through barcode) and the mobile reporting app (geofenced) used by Bus Captains. However, problem solvers should note that Bus Captains are strictly prohibited from looking at their mobile devices while driving.
● Cost-effective. The solution should be cost-effective to facilitate scaling across SBST’s depots.
● Secure and PDPA-compliant. As the solution will contain details of bus operations and Bus Captains, it should be secure and access should be strictly limited to authorised users.
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AUTOMATION OF INBOUND AND OUTBOUND GOODS HANDLING WITHIN THE WAREHOUSE
AUTOMATION OF INBOUND AND OUTBOUND GOODS HANDLING WITHIN THE WAREHOUSE
Raduga is a distributor of mobile phones and smart devices such as robot cleaners, smart TVs and virtual reality wearables. They have a distribution network that spans across the globe, with a centralised office in Singapore. They provide end-to-end services, including distribution and sales, logistics handling, marketing and after-sales support. Their main customers are brand principals, wholesalers, and retailers.
What We Are Looking For
● Integration with existing systems. The solution should be able to integrate with their WMS and/or ERP system Synergix Taskhub for real-time information.
● Multi-language. The solution should be in English but eventually scalable to other languages such as Mandarin and Bahasa Melayu.
● Cost Effectiveness. The proposed solution should minimally be cost-effective. Raduga is also open to the option of acquiring the IPs for their exclusive use, as compared to using of the solution on a subscription/licensing model.
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| Challenge Owner(s) | Raduga |
|---|---|
| Industry Types(s) | Digital/ICT |
AUTOMATION OF INBOUND AND OUTBOUND GOODS HANDLING WITHIN THE WAREHOUSE
Raduga is a distributor of mobile phones and smart devices such as robot cleaners, smart TVs and virtual reality wearables. They have a distribution network that spans across the globe, with a centralised office in Singapore. They provide end-to-end services, including distribution and sales, logistics handling, marketing and after-sales support. Their main customers are brand principals, wholesalers, and retailers.
What We Are Looking For
● Integration with existing systems. The solution should be able to integrate with their WMS and/or ERP system Synergix Taskhub for real-time information.
● Multi-language. The solution should be in English but eventually scalable to other languages such as Mandarin and Bahasa Melayu.
● Cost Effectiveness. The proposed solution should minimally be cost-effective. Raduga is also open to the option of acquiring the IPs for their exclusive use, as compared to using of the solution on a subscription/licensing model.
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INTEGRATED ORDERING AND INVENTORY TRACKING PLATFORM TO SUPPORT EXPECTANT MOTHERS-IN-NEED
INTEGRATED ORDERING AND INVENTORY TRACKING PLATFORM TO SUPPORT EXPECTANT MOTHERS-IN-NEED
An initiative of Lakeside Family Services started in 2018, Safe Place is a social service agency (SSA) that seeks to empower and equip women and families with unsupported pregnancies through providing a strong support network, including case management and counselling, imparting critical skills, providing resources and temporary accommodation, and referrals to other support partners. Safe Place’s work is run by a small staff team including professional social workers, and supported by a large network of volunteers, partners and donors.
What We Are Looking For
• User-friendly. The solution should be easy to use with a straightforward and intuitive interface that requires minimal training for users across all roles (service users, case workers, Ops staff, and volunteers).
• Accessible and mobile-friendly. The solution should be accessible and compatible across different operating systems and mobile devices.
• Cost-effective. The solution should be cost-effective to keep operational and maintenance costs sustainable and facilitate scaling.
• Scalable. The solution should be able to ensure consistent performance and user experience as user numbers increase.
• Secure and PDPA-compliant. As the solution will contain service users’ personal information, it should have the necessary cybersecurity measures in place for the protection of personal data, and access should be strictly limited to authorised users.
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| Challenge Owner(s) | Infocomm Media Development Authority (IMDA) |
|---|---|
| Industry Types(s) | Healthcare & Biomedical |
INTEGRATED ORDERING AND INVENTORY TRACKING PLATFORM TO SUPPORT EXPECTANT MOTHERS-IN-NEED
An initiative of Lakeside Family Services started in 2018, Safe Place is a social service agency (SSA) that seeks to empower and equip women and families with unsupported pregnancies through providing a strong support network, including case management and counselling, imparting critical skills, providing resources and temporary accommodation, and referrals to other support partners. Safe Place’s work is run by a small staff team including professional social workers, and supported by a large network of volunteers, partners and donors.
What We Are Looking For
• User-friendly. The solution should be easy to use with a straightforward and intuitive interface that requires minimal training for users across all roles (service users, case workers, Ops staff, and volunteers).
• Accessible and mobile-friendly. The solution should be accessible and compatible across different operating systems and mobile devices.
• Cost-effective. The solution should be cost-effective to keep operational and maintenance costs sustainable and facilitate scaling.
• Scalable. The solution should be able to ensure consistent performance and user experience as user numbers increase.
• Secure and PDPA-compliant. As the solution will contain service users’ personal information, it should have the necessary cybersecurity measures in place for the protection of personal data, and access should be strictly limited to authorised users.
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DIGITAL BONE MARROW DONOR REGISTRATION AND MANAGEMENT TOOL
| Challenge Owner(s) | Bone Marrow Donor Programme |
|---|---|
| Industry Types(s) | Digital/ICT |
DIGITAL BONE MARROW DONOR REGISTRATION AND MANAGEMENT TOOL
To address these issues, BMDP is exploring how they can provide a digital-first donor experience to streamline the process, eliminate friction points, and enhance efficiency for its staff. Additionally, it should assist in engagement tracking and provide comprehensive donor analytics, allowing BMDP to tailor outreach strategies and attract a broader and more suitable donor base.
What We Are Looking For
- Automated registration process with eligibility checks. Be able to pre-populate key donor information through integrations with existing systems (e.g., SingPass, HealthHub) to reduce manual data entry efforts and errors. Enables real-time checks against prerequisites (e.g., pre-existing medical conditions such as infectious diseases and other chronic health conditions). This automation should facilitate seamless sign-ups during unmanned roadshows, enhancing engagement with potential donors.
- Automated onboarding process with notifications. After donor registration, BMDP staff will receive notifications to mail out cheek swab kits, which they can then input the registration numbers into the solution matching the donor profile. Donors will receive timely updates on their test kit’s status and updates on next steps.
- Complete donor registration database. The solution should be able to flag incomplete registrations or required updates of donors’ personal information (e.g., home address, contact details, etc) which currently is managed through an Excel file.
- Data insights of donor profiles. Be able to analyse the donor database to create comprehensive profiles/ personas for more targeted engagement and outreach to keep warm. For instance, the solution should identify whether there are key patterns among registered donors, enabling BMDP to effectively target potential donors with similar demographics.
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