Innovation Challenges

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Indonesia-Japan Fast Track Pitch Event 2023
Challenge Owner(s)
Living Lab Ventures, Adira Finance, PT JakLingko Indonesia, Siloam Hospitals, Pertamina, Sinarmas Land, Lippo Group, Nippon Koei, Credit Saison Group, PT Blue Bird Tbk
, Danamon, AEON MALL
Organiser(s) Japan External Trade Organization (JETRO)
Industry Type(s)
Digital/ICT, Energy & Chemicals, Financial Services, Healthcare & Biomedical, Infrastructure
, Land Transport, Retail, Sustainable Energy, Urban Solutions
Opportunities and Support Finalist will be awarded extra points and the ADX Promotion Program provides grants of up to 50 million Japanese Yen.
Application Start Date 5 June 2023
Application End Date 6 August 2023
Website Click here to learn more

About Challenge

The Fast Track Pitch is the new platform for start-ups and companies from ASEAN, Japan, and around the world to co-create open innovation.

At the Fast Track Pitch in Indonesia, leading companies from Indonesia and Japan provide challenge to solve in collaborations with start-ups. Selected start-ups will pitch their proposals to challenge owners and supporters at the finalist pitch event in Jakarta.
The Fast Track Pitch provides unique business development opportunities for both start-ups and companies and generates open innovation in ASEAN.

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Challenge Owner(s)Pertamina
Industry Types(s)
Energy & Chemicals, Infrastructure, Sustainable Energy
Navigating Energy Transition, Digital Transformation, and Emerging Competition: Challenges Faced by the Largest Energy Company in Indonesia
1. Energy Transition and Decarbonization:
Pertamina faces the challenge of transitioning its energy portfolio towards cleaner and more sustainable sources while reducing its carbon footprint. This requires a strategic shift towards renewable energy, increased investment in research and development of low-carbon technologies, and the implementation of energy efficiency measures.
2. Digital Energy Solution:
Pertamina needs to leverage digital technologies to enhance its operations, improve efficiency, and optimize decision-making processes. This includes leveraging data analytics, artificial intelligence, and Internet of Things (IoT) solutions to optimize exploration and production processes, improve supply chain management, and enhance customer experience.
3. Strengthening Current Business Operations:
Pertamina encounters rising competition from emerging market entrants, such as renewable energy startups and electric mobility companies. To maintain competitiveness in the dynamic energy landscape, Pertamina must proactively identify market trends, anticipate disruptions, and cultivate innovative business models. This is particularly crucial in Pertamina's upstream to downstream oil and gas operations, where the company should continuously enhance its operational efficiency and explore new avenues for growth. By strengthening its existing business operations, Pertamina can effectively navigate the evolving industry landscape and secure a strong market position.

What We Are Looking For

1. Technology and Innovation Partnerships:
Pertamina seeks collaboration with technology and innovation partners to drive research and development in clean energy technologies, energy storage, and carbon capture utilization and storage (CCUS). Collaborations can enable knowledge sharing, access to cutting-edge technologies, and joint projects to accelerate energy transition initiatives.
2. Cross-Industry Collaboration:
Pertamina recognizes the importance of collaborating with other industries, such as transportation and manufacturing, to drive integrated solutions for sustainable energy. Collaborations can focus on developing electric vehicle charging infrastructure, promoting green hydrogen production, and fostering circular economy practices.
3. International Partnerships:
Pertamina aims to establish strategic partnerships with international energy companies, research institutions, and organizations to exchange best practices, access global expertise, and explore joint investment opportunities. International collaborations can accelerate technology transfer, enhance operational excellence, and strengthen Pertamina's position in the global energy market.

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Challenge Owner(s)
Siloam Hospitals, Lippo Group
Industry Types(s)
Digital/ICT, Financial Services, Healthcare & Biomedical
Pioneering better patient care and experience with excellent clinical outcome through leveraging digital health technologies (i.e., Artificial Intelligence (AI)/Machine Learning (ML) / NPL) and real time health data
1. Accurate Patient Bill Estimation
Patients are provided with billing estimation during the pre-treatment stage in our hospitals. The billing estimation is processed from historical billing data which involves highly manual processes including historical data validation, referral detail, payment method, etc. This approach is time consuming & often result in large deviation compared to the actual bill.
How could technology, automation & data analytics help reduce time spent & improve billing estimation accuracy?
2. Improving clinical outcomes for patients
Implementation of technology, big data analysis and AI/ML has enabled improvements in many areas. Clinical outcome remains the core in which hospitals strives to induce positive changes in health or quality of life resulting from hospitals care and services.
How might technology advancements improve clinical outcomes by harnessing real-time patient data for accurate analysis and projection, and enabling preventive/predictive measures towards greater clinical outcomes?
3. Driving traffic to hospitals through analysis of real-time capacity utilization data
Like in other industries, one challenge hospitals face is on maximization of capacity utilization of our facilities and equipment (Doctors appointments, beds, laboratory, radiology, etc.).
How can Healthcare Services utilize these real-time capacity utilization data to drive traffic to our facilities and maximize profitability through implementation of dynamic pricing and targeted marketing done through our omnichannel network (website, social media, contact center, etc.)?

What We Are Looking For

1. Accurate Patient Bill Estimation
Generate an effective and accurate Estimated Total Bill Size (ETBS) System by:
  1. Utilizing historical patient data
  2. Leverage automated data processing and analytics to improve estimation accuracy and processing time
  3. Improving patient referrals conversion
2. Improving clinical outcomes for patients
Integration of historical references, real-time data processing & artifical intelligence to enhance clinical operations towards greater clinical outcomes:
  1. Implement real-time monitoring technology embedded to AI-backed analysis system
  2. Improve predictive care/needs, mortality risk management, critical prioritization, and admission-discharge suggestion for monitored patients to avoid short-term patient re-admission
  3. Apply machine learning to continuously study historical medical data & disease pattern to provide meaningful suggestions to clinicians
3. Driving traffic to hospitals through analysis of real-time capacity utilization data
We are looking for potential solutions/partner that will enable us to: a. Identify, tabulate and quantify capacity utilization rate of all our facilities and equipment in real-time
  1. Identify, tabulate and quantify capacity utilization rate of all our facilities and equipment in real-time
  2. Drive traffic to our facilities based on the capacity utilization rate data, database and current business processes
  3. Implement dynamic pricing/new pricing strategy, along with targeted marketing done through our omnichannel network
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Challenge Owner(s)Credit Saison Group
Industry Types(s)
Digital/ICT, Financial Services
Establishing infrastructure to support the healthy growth of MSMEs

Challenge 1: Visualization by Digitization and Quantification
・How do we digitalize and quantify business related information with greater accuracy and precision?

Challenge 2: Management Resources
・How do we provide affordable access to an advanced level of management resources (people, goods, money, information, and time) that is essential for healthy growth?

Challenge 3: Capital and Funding
・How do we optimize the financial condition of the business to provide resources, information, knowledge, and analysis for capital and funding.

What We Are Looking For

Solution 1: MSME Customer Base
・The MSME customer base needsed to solve the existing challenges and identify solutions that can reach more potential MSME customers.

Solution 2: Provided Resources
・The resources necessary to solve the challenges are already available to the MSME customer and/or a platform exists that can provide the resources.

Solution 3: Capital and Funding Support
・Capital and Funding support services are already available to MSME customers and/or platforms exist that can support the capital and funding.

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Challenge Owner(s)
Adira Finance, Danamon
Industry Types(s)
Digital/ICT, Financial Services
Hyper-personalized Banking on Mobile Banking Platform

Danamon's Challenge:
  1. Low engagement rates: a large proportion of our young, mass market customer does not yet use our banking app despite extensive banking feature development
  2. High churn rates: of those who have registered to use the app, only a small fraction is actively transacting – attrition rate is critically high
Adira's Challenge:
Collateral Assesment Using ML and AI - capture, scan, detect and give valuation of  collaterals ( eg Used Car, Used Motocycle) :
  • Type
  • Type
  • Year
  • Condition (% from perfect condition)
  • and other related important features
What We Are Looking For

Danamon's Challenge:
  1. The ability to create a personalized onboarding & activation journey based on demographic information and financial goals
  2. The ability to make micro segmentation, trigger point identification & tailored product, feature & promotional nudges based on demographic information and transaction history
  3. The ability to create a personalized money management recommendation and automate savings/investments based on user’s financial goals
Adira's Challenge:
To provide tech-base-solution and (optional) to provide services.

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Challenge Owner(s)PT Blue Bird Tbk
Industry Types(s)
Digital/ICT, Land Transport
Digital Expansion for Bus Shuttle through AI Demand Prediction/Fleet Safety Enhancement with Advanced Surveillance Monitoring

Challenge 1:

  1. How do we widen up current shuttle route in big cities?
  2. How we can cater to smaller cities with exisiting supply (mixed supply, mixed route, etc)
  3. How to increase utilization rate while maintaining a dependable and accurate information regarding shuttle timely arrival and departure?
  4. How do we set dynamic pricing, to maximize potential revenue when there is no strong competitor in a particular area and can recommend price due to peak event

Challenge 2:

How do we minimize the risk of accidents and take proactive measures to ensure the safety of their drivers and customers by:

  • Early detection
  • Alert system
  • Real time monitor
What We Are Looking For

Challenge 1:

Technology/software that can help to see:

  1. Demand prediction for BB to develop new routes, new pick up point, new schedule
  2. Pricing engine, recommendation for pricing strategy adjusted to specific hour/day/event (i.e., traffic hour, holiday season, etc)<

Challenge 2:

Technology/software:

  1. Driver: Advanced vehicle surveillance solution that utilizes telematics and integrated video technology for effective fleet and driver management (face detection to monitor driver fatigue detection, smoking, phone call, leave/back on duty, etc.)
  2. Road: AI and analytics based that can classify road events (forward/headway/pedestrian collision warning, lane warning, etc), and alert system to prevent potentially dangerous factors during the trip
  3. Dashboard for real time monitoring and playback video
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Challenge Owner(s)AEON MALL
Industry Types(s)
Digital/ICT, Retail, Urban Solutions
Providing New Values of Consumption Experience Through Digital Apps Merges with Real Shopping Malls

The pandemic has changed people's lifestyles to more understand and enjoy the online shopping experience. Omnichannel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. We aim to build a new business model by solving this challenge.
  1. Collaboration with e-commerce Startup to have Aeon Mall page in the market place that contains existing tenants to sell online and have program to pickup offline to get more special price. The Omni channel should integrate with existing Aeon Mall mobile apps to raise the new user and customer loyalty program; and integrate with TMS (tenant mobile apps) to record the online sales also.
  2. Reaching new customers is important besides maintain the engagement for existing customers. As new customer is not familiar with tenant’s location, tenant variant, favorite brand and facility inside mall, or perhaps existing customer who boring and going to mall with no idea to shop and to do. They need good specific recommendation based on their gender, age, hobby, needed items, with whom their going, etc. We also can recommend our community class activities for whom never join. We want them to exlpore our shopping program and tenant’s promotion.

What We Are Looking For

- AEON MALL INDONESIA (hereinafter AMI) doesn’t have online license and payment gateway and don’t have plan to have it in the near future, the startup need to able give solution on these matter and legally safety.

- AMI has customer data in its mobile apps, the startup need to optimize the usage of it as first target market and develop to increase the leverage of market.

- Need to be able in managing available stock of product in offline & online store.

- The integration with existing AMI mobile apps and TMS (tenant mobile apps) are needed.

- Need to be able to match what’s customer need with what AMI have.

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Challenge Owner(s)
PT JakLingko Indonesia, Nippon Koei
Industry Types(s)
Digital/ICT, Financial Services, Land Transport
Toward Car-Lite Society - Promoting Multi-Modal Trip with Public Transport

The "JakLingko Project," implemented as a Public-Private Partnership, aims to address traffic congestion and reduce the environmental impact in the Jakarta metropolitan area through the integration of public transport fares and the curation of operational data. To achieve the vision of a Car-Lite Society, it is essential to develop practical and efficient services and solutions that enhance public transport convenience while encouraging a shift in people's behavior from car dependency to regular public transport usage.

What We Are Looking For

The JakLingko App enables users to seamlessly plan, book, and pay for multi-modal trips within the city. To encourage a higher adoption rate of both public transport and the app itself, we are actively seeking digital content or solutions that align with the JakLingko service and content available in the app. This compatibility will not only attract more public transport users but also increase the number of app users, providing them with a comprehensive and integrated experience.

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Challenge Owner(s)
Living Lab Ventures, Sinarmas Land
Industry Types(s)
Digital/ICT, Land Transport, Urban Solutions
Digital Innovation to Empower 3 Pillars of Smart Cities: Smart Living, Smart Mobility & Smart Environment
1. Smart Living
What innovative approaches can be adopted to promote physical and mental well-being among urban populations and fostering healthy lifestyles?
How can we use technologies to create a more convenient and efficient ways of living? (i.e: on-demand home service, creating smart lifestyle platform, community super apps, etc)

2. Smart Mobility
How can we improve urban mobility and reduce traffic congestion, while minimizing environmental impact and ensuring equitable access to transportation options?
How can we build an efficient on-demand public transport service?

3. Smart Environment
What innovative solutions can be introduced to address the increasing demand for sustainable water and/or waste management in residential areas of BSD City?
How can we enhance the safety and security in BSD City, implementing advanced tracking systems and secure facilities?
How can we improve building monitoring systems and ensure their reliable functioning in BSD City?

What We Are Looking For

Startups that offer city-centric solutions (Smart Living, Smart Mobility and Smart Environment) that could co-innovate with LLV in Sinar Mas Land ecosystem.

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